Serena & Lily
Sports are for Everyone
Serena & Lily
The Ask
Create a brand activation in a "non-traditional" space
The Insight
Women who are sports fans are more likely to engage with sponsor brands than men, and are under served in the sports space
The Execution
Create unique brand activations in premium sports spaces and position the brand as an active supporter of women's sports
Women sports fans are just as engaged—if not more—than men who are sports fans
More Than Men
As we approach gender parity among sports fans, women are proving to be more engaged than their male counterparts. They are more likely to watch games on TV/digital and are more likely to purchase merchandise for their favorite teams and players.
It's this willingness to invest that makes this a lucrative audience who isn't being consistently spoken to in this space.
Premium Spaces
A natural showroom with a desirable captive audience, in-stadium premium spaces offer a unique opportunity to highlight the brands design and quality while connecting with the positive emotions of watching your team win.
These areas are more elevated and comfortable than the rest of the stadium, and allow for a full brand takeover in one of a kind spaces that reflect the brands visual identity. Seen here is the Sunset Club at the stadium of LAFC and Angel City FC in Los Angeles, CA.
Formula One
As popularity in the U.S. continues to grow 40% of the sport's fans are now women. With this new audience comes a desire for more behind the scenes content across social and streaming platforms like Netflix's Drive to Survive series. Rubbing shoulders with some of the world's most iconic brands set against picturesque backdrops from Monaco to Miami there isn't a more elevated environment for a brand to inhabit.
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Drive to Survive
Rolling through it's 6th season the Netflix documentary series can take credit for bringing 53% all U.S. fans to the sport with 46% of those fans being female. The effect is so great, and the content so entertaining, that 26% of the show's viewers have no interest in actually watching the races.
F1 Movie starring Brad Pitt
filming on-location at the British Grand Prix in 2023-24
A Female Future
With fans of women's sports almost twice as likely to engage with sponsor brands, and Formula 1's investment in its women's developmental academy, this placement offers a cost effective opportunity to get in on the ground floor and build brand authenticity in the sport before one of these women become the first female driver in racings pinnacle series.
